Tips and tricks for social media
Find out more about the ideas for promoting your trade fair participation on your social media channels.
LinkedIn and Instagram - this is how it works!
1) Create an account and follow the official embedded world channels on LinkedIn and Instagram. That way you will not miss any news!
2) Share or retweet our content on your channel(s) and/or comment on it.
3) Post news about your trade fair participation on your channels and/or your company’s channels regularly! Further down, you will find a few trade fair-storytelling-ideas for your posts.
4) Whenever you post something about embedded world, please tag our official page in your post! This will show us when you communicate something about embedded world and we can react to it.
5) Please always use our official hashtag in your posts #ew25 and/or #embeddedworld.
6) Use our social media assets to draw attention to your trade fair participation.
7) You are welcome to download our (analogue) sample letter to use text modules from it in your social media posts (e.g. when you post your visitor codes and invite customers).
8) Another tip: Mention your company‘s social media accounts in your exhibitor entry on our website.
We look forward to many exciting contributions and insights into your trade fair preparations!
A few content ideas for your posts:
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In the run-up to #ew25
- Save-the-date post for embedded world 2025
- Name your personal visitor codes and invite your customers
- Name your stand and hall number
- Introduce staff (text/video clip) who will be on site
- Make appointments on site + online
- Announce what your customers can expect at embedded world 2024 (text, photos, videos, …)
- Post a video clip with a personal invitation from the Managing Director/Marketing Director/etc.
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Right before the start of the fair
- Post behind-the-scenes content from your trade fair preparations (meetings, stand construction, preparation of documents, ...)
- Post behind-the-scenes content from the journey to Nuremberg, during set up, ...
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During the exhibition
- Post impressions during the exhibition
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After the exhibition
- Thank all participants
- Post impressions and summaries from embedded world
- Share statements from staff, clients, partners, …
